While struggling to find a dog trainer for his dog, Kropek, aka Giant Schnauzer, each Google search directed Thomas to Yelp or Thumbtack. Being in the marketing industry and having extensive knowledge and background in Search Engine Optimization (SEO), he knew something was lacking in such an enormous market. Thomas wondered whether others with a similar inquiry had the same problem - finding a competent fit for their beloved animals that clearly require strict and professional training. He could not believe how difficult it was to navigate through misconceptions, vast amounts of information, and a lack of reliable sources designed exclusively for dog training purposes. If it was challenging for an SEO and marketing expert, Thomas could only imagine the frustration others must be feeling. And he was right.
During the initial stages of Stayyy development, which began shortly after completing dog training with Aaron - a professional with extensive experience and background whom he found through referral, Thomas began his research and was once again shocked to hear the horror stories of money going down the drain. He realized that finding the right dog trainer for their pup’s unique needs was often associated with spending a lot of time and money on inadequate training that did not bring satisfactory results and often made things worse. Unverified, scientifically unsupported dog training methods from people who provided no references or background information created more chaos and could potentially permanently harm the dog-owner relationship. This needed to change. People wanted and deserved proper access to reliable information and dog training resources.