Company description
Social Media Marketing
Facebook Twitter Linkedin
Social Media is one of the most important channels for brands to communicate with their customers and gaining a comprehensive understanding of the marketing opportunities it offers is imperative for any industry professional.
This course provides attendees with the fundamental skills required to devise and implement a social markeitng strategy; from acquiring new fans and followers, establishing social relationships and creating valuable content through to building brand loyalty, driving website traffic, and converting fans into leads or registered users..
The course also includes training on leveraging the latest functionality in social media, including Facebook's Graph Search, Facebook's new Ads metrics, Twitter ads, and more.
Subjects covered include:
Introduction to social media marketing
Social marketing fundamentals
Individual platform strategies on: Facebook; Twitter; Google+; YouTube; Instagram; Pinterest; Tumblr; Foursquare
Hyper-targeted advertising
Legal implications
Engaging the community
Creating valuable content
Integrating customer service
Developing a social strategy
Measuring success and ROI
Gaining company-wide support
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