The Word Tree module is an interactive tool to visualize the different contexts in which brands or products appear. Its graph-based display facilitates the rapid exploration of search results and conveys a better understanding of how language is being used surrounding a certain topic. The module processes the list of concordances of the sentence view and presents them in a more structured manner to emphasize the usage context of a term. It complements the tag cloud, which gives a good overview of the most frequent terms, but does not reflect their usage context within specific sentences.
