Internet can overlap local business and come up with some business models where uniformity of pricing can disturb an existing business model and bring the price down for an average customer. If you wish to witness a shining example of this trend then let us go for a case study of this page called www.okpillmart.com, primarily it is like every other website on the net that is enabled with E-commerce and sells medicine on internet. When we get into the details of the game then we find that it is a successful venture on two levels.
Customers are happy with this website considerably because they are getting great deals in the terms of price. They are also happy because this website offers them some SOS services and this is an additional bonus for them. Now let us take you to the behind the scene story of this venture. When we talk about the medicine market of a generic drug then we find that on most of the cases, local vendors and internet vendors purchase them in bulk deals.
Here they try to form a cartel of sorts if you have a cartel working in a particular local market then things will lead towards becoming a monopoly market. Monopoly in market allows you to dictate terms and this is where, all the members of cartel makes money.
Pages like okpillmart.com always have the power to challenge this cartel system. They keeps a bar on the pricing of various cartels, if a product is available on a cheaper rate on internet then why any person will purchase it from a local market source.
Internet pages also enjoy the broader reach they can always keep it cheaper, they can purchase it on cheaper rates because they can also make some deals out of the area of Cartel. This is why when you are purchasing it from the internet then, in this case, you are getting an optimum pricing on the products and pages like okpillmart.com are scoring on the same virtue and making good money in the market.