La Familia MMXIV is a line of streetwear inspired by the energy of the street—from the hip-hop flowing from its open windows to the graffiti covering its brick walls. Endorsed by rapper The Game, the clothing line harnesses the raw creativity born out of struggle, and celebrates the makeshift families we construct for ourselves.
La Familia is a brand, a lifestyle, and—most of all—a movement. We believe that individuals can surpass the boundaries imposed on them by society; that the power to rise above exists in all of us; that nothing is given and everything is earned.
The Game’s clothing line of tees, sweatshirts, hats and accessories embodies the diversity of experiences that make street culture so vibrant—a mixtape of unique stories and styles. To reflect that, La Familia mashes up athletic wear, camo prints, and photography for a bold collection of streetwear influenced by The Game and his music.