Company description
For almost 40 years, our name and pawprint have been a symbol of our trailblazing spirit and regard for nature—a reference to the independent, free wolves that roam the wilderness in Jack London’s novel The Call of the Wild.
Since 1981, we’ve been leading the pack with our innovative, eco-conscious technologies, commitment to social responsibility, and forward-thinking designs.
Today, it remains our mission to create on-trend, enduring gear and clothing so all can experience the benefits of the outdoors.
If you haven’t seen our pawprint before, it’s because we just made our newest den in North America. We’ll see you in the wild—wherever that is for you.
