Hacktics Growth Hacking Academy exists to help entrepreneurs, digital marketers and marketing teams understand and build data-rich marketing funnels.
Built with a bottom-of-the-funnel-up mentality, Hacktics provides a framework and foundation for the growth hacking skill set required for today’s digital marketing.
What is Growth Hacking?
Growth hacking is a process of rapid, iterative experiments across marketing funnels and sales segments, using a variety of channels to find the most efficient way(s) to grow a business.
Typically, a growth hacker runs trackable, scalable, experiments across a variety of digital platforms - meaning, they often start with low-cost, high ROI methods - including, digital ads, viral marketing, and automated outreach - all building toward long-term sustainable growth.
Ultimately, as a growth hacker discovers new growth process for an organization, they also build, refine and automate systems they’ve already found to be working.
It’s a rapid process of experimentation, building, analyzing, refining, reporting - and repeating those patterns of success.
Funnel architecture is technical - there’s no way around it. We get it: Conversions, tracking, audience segmentation and retargeting automation doesn’t get the love it should.
But we all understand ROI.
The days of a Facebook ‘Impression & Reach’ marketing approach is no longer a viable solution to data driven growth. The finesse needed for running trackable ad campaigns, split tests and growth marketing across multiple platforms is the digital marketing of the future.
Yet, the average entrepreneur or digital marketer doesn’t have time to properly execute on all these complex pieces. Traditionally, these technical pieces have required web developers, outsourcing to third parties or have been abandoned altogether and substituted with prayers to the god of Facebook ‘Boosts.’
Our role here at Hacktics is to provide an understanding and step-by-step implementation of these ‘technical’ components - and to help our students build a foundation of tracking, systems and automation.
If growth is true north, then data is your compass.
With the proper implementation of tracking systems and automation, your data actually starts to make sense. Moreover, by keeping your funnel architecture ‘in-house’ your data feedback loops become much clearer; allowing you to see which marketing efforts are actually generating growth - down to the ROI level.
After completing the Hacktics’ flagship course, students will understand Conversions and Goals, Tracking, Audience Segmentation and Retargeting automation.
Hacktics Growth Hacking Academy was founded by Jason Wilmot. He currently leads Hacktics by creating e-courses, providing coaching and direct consulting. Jason is an entrepreneur, author, and a former Apple Distinguished Educator.