To be Victorious in Sport we must be Victorious in Heart. We wave banners of Passion, Commitment and Dedication to be the best we can be.
Our vision is clear, our goals are set, our path is determined and nothing shall deter us.
We possess an unwavering defined holistic course of action required to compete at any level.
Our Team of professional athletes, scientist, chemist, and technology experts have come together for one purpose;
To provide you, the athlete,
with best in breed advice, resources and
We are driven by all life has to offer and the business of sport.
This defines the athlete we embrace and the business we are in.
We state clearly that genetics are only one element in performance… diet, training and other factors all play an important role.
We ensure expert advice is available to explain results to customers…
We have experts in their particular field as advisers to provide customer insights.
Be commercially transparent…
We require formal consent to genetic testing and request you sign a declaration confirming the understanding that we only use your data for the sole purpose of genetic research.
No genetic testing for under-16… without parental approval.
We provide detailed information about gene variants… our genetic testing will provide clear information to our customers about every gene variant included in the test.
We provide scientific evidence base for all reported gene variants…and will be reported in a consumer our personal genetic test report sent digitally.
We provide variants that are reported in your consumer test that influence lifestyle changes from which health benefits may be derived.
No misleading claims…
We clearly state the limitations of fitness and nutrition genetics and make no exaggerated or misleading claims about the potential benefits of their product.