Company description
The Booq brand supports those who passionately work to inspire, initiate and create new, high-quality ideas and solutions, sometimes against all odds and seemingly better judgment.
Booq believes that the next generation of creative thinkers will produce the next generation of world leaders, and it is why we strive to create excellent ways to contain and carry the most ambitious ideas.
Booq was founded by Thorsten Trotzenberg, a German native, product design graduate of Pasadena's Art Center College of Design, and founding partner of 3Gen, now the world's leading maker of hand-held skin cancer screening devices marketed under the DermLite® brand. Booq started in 2002 as a garage operation based in Burbank, California, and the privately held family company moved to the Sierra Madre, a creative community in the foothills above Los Angeles, in 2003.
Run by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world's most ambitious and innovative individuals, it is our customers' creative work that gives us all the inspiration we need to stay focused and create truly great carrying solutions.
