Local and National advertising at a local level. GPS Retargeting, Social media advertising, Programmatic advertising, Data Intelligence, Location advertising. Programmatic TV and Video advertising, Video Creation.
The word programmatic advertising almost always confuses people. What is it? It's the ability to deliver ads only to those that are truly interested in your products or services. Based on their online and offline behavior.
What is Programmatic Advertising?
Consider how TV advertising used to work in the past. Marketers had to study the show ratings and content to decide which show would be ideal to place their ads on. For example, it’s not uncommon for ads with products for men, to appear in ball game telecasts. To some extent, this old method was effective, but by today’s standards, the ROI on this is very low.
This is where programmatic advertising comes in. Marketers can now use technology to understand their target audience. They have access to audience data and the latest analytics tools to ensure that their ads reach the right audience. These ads would be shown to people who are most likely to convert and purchase your products and services.
There are some people who think that TV ads and programmatic ads are something different. They really aren’t. In fact, the old way of buying and selling ads has almost disappeared. Now, everything is automated. You don’t need to deal with humans who will negotiate the rates and the time consumed during the negotiation. These things take time and in a business owner’s world, time is money.
However, programmatic advertising isn’t just limited to TV, it stretches across different platforms. These include mobile, computers, tablets, smart TVs, etc. In essence, everywhere video content can be accessed, programmatic advertising can be used.
According to Google, the US TV ads spend would touch $84 billion by 2018. This market is showing no signs of slowing down. There are some marketers that mistakenly assume that TV ads and programmatic advertising is no longer relevant, but that’s not true. Visual media, especially videos, have a massive impact on the audience. They add a more personal touch to your marketing campaign.
In traditional TV advertising market, everything was manual, from ad buying, negotiations, insertion orders, etc. Marketers had to spend valuable hours exchanging emails and phone calls. The new, automated system is much more efficient and reduces the expense.
The full scope of programmatic advertising is yet to be realized because the technology is just catching up. But at adfluence.tv, we believe it is definitely the future.
Programmatic-buying systems now have access to some traditional TV inventory and plenty of ad time in ""over the top"" TV delivered via the web, making the practice increasingly attractive to brand marketers. Imagine this programmatic scenario: You visit a Dodge dealership in person looking for a car. You then start seeing ads for a competitor dealership on your phone. Then you go home and see the same competitor dealership ads on your desktop. You turn on your Smart TV and see the compeditors TV ads. All because you visited a dealership in person.